shiva gandhi

I help businesses grow through a combination of performance marketing and analytics. Over the last 9+ years, I've worked across marketing analytics, revenue operations, and paid acquisition, with a particular interest in understanding what drives customer acquisition and sustainable growth. My work spans Google Ads, Meta Ads, attribution, experimentation, forecasting, and measurement. I enjoy digging into data, questioning assumptions, and turning complex problems into practical actions. I've worked on projects from predictive models and attribution frameworks to managing and optimizing significant advertising budgets across Google and Meta. Along the way, I've learned that sustainable growth rarely comes from a single tactic—it comes from consistently making better decisions over time. I believe good marketing decisions come from understanding both the numbers and the people behind them. My focus is on building transparent, sustainable growth systems rather than chasing short-term wins. Feel free to connect if you'd like to discuss growth, analytics, or performance marketing.